Jiggle Wiggle
By using research and insights we created a social marketing and behaviour change campaign to encourage Derbyshire residents to look after their sexual health.
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The mission.
Increase awareness of PrEP.
Our goal was to create a suite of creative designs that engage the target audience by raising their awareness for PrEP. The campaign aimed to encourage people to learn more about what PrEP is, if they are eligible for it, and asked them to seek out help from their local sexual health clinic to find out if it is the right option for them.
The insight.
We reviewed pre-existing research and knowledge to capture behavioural insights into attitudes, behaviours and experiences relating to PrEP. The research review helped highlight six key insights used to develop the final creative. It helped identify key issues that needed to be addressed with the designs and helped ensure that the artwork resonated with the audience.
The campaign.
Using what we learned, we designed a suite of creative artwork to be used across social media, outdoor advertising, and on the website. The campaign included bespoke designs for each target audience group to encourage engagement with the campaign. The tailored creative helped to ensure each group had the correct language and designs that would resonate with them. This helped them to feel more connected with the campaign and more likely to stop and look at it.
The impact.
The creative has helped to give Derbyshire Community Health Services NHS Foundation Trust the tools and confidence to go forward and help provide life-saving advice to those in the area.
